Best SEO Practices to Follow for Improving Your Rankings in 2023

The harsh reality in today’s competitive world is that if your website isn’t ranking in the first 10 search results on Google, it is as good as invisible to your target audience on Google. If you don’t hire the best SEO company in Mena or don’t follow the best SEO practices, the chances of your website ranking on the first page of the search results for a specific target keyword are minimal.

Choosing the best SEO company in Mena and following the best SEO practices will form the base for your website's visibility in the search results. The best SEO practices are ones that make it possible for search engines like Google to crawl, index, and understand the content on your website.

Here are the best SEO practices to follow for improving your rankings in the New Year.

Use the right keywords in the right places

• You must already be aware that for the pages of your website to rank on Google, they should have certain keywords.
• Achieving a higher ranking on Google is not just about using keywords.
• To rank higher, the placement of the keywords and how many times they are used are also important.
• The best SEO company in Mena should use the keyword once in the title tag of the page, in the webpage URL, and also in the first 100 words of the content on the page.

Add related keywords to your content

• Have you heard or read about the new Google Hummingbird algorithm? If not, the best SEO company in Mena must definitely be aware of it.
• The Google Hummingbird algorithm allows Google to try and read through the entire content and understand the topic, just like a human being.
• Keeping Google’s new algorithm in mind, you need to include synonyms and other related keywords in your content.
• It is crucial to optimize the content for the Hummingbird algorithm.
• For example, if the main keyword is 'digital marketing,' the related keywords could be 'digital marketing company,' 'digital marketing agency,' 'digital marketing plan,' 'best practices for digital marketing,' etc.

Use medium-tail and long-tail keywords

• Are you aware that long-tail keywords account for nearly 70% of search traffic?
• If you are looking to boost organic traffic, you definitely must use medium and long-tail keywords in the content.
• Long-term keywords are the phrases that people enter when they are looking to search for something specific.
• Usually, long-term keywords that have three or more words have low search volume.
• However, long-tail keywords are easier to rank since they have a specific intent towards the queries of users.

Use a readability tool

• Readability is a key aspect of search engine optimization.
• Content that is easier to read and understand ranks higher than content that is complex and difficult to understand.
• To keep the visitors glued to the content on your website, it is important to break the monotony by including variation in the content.
• The content should consist of shorter sentences that are easier to comprehend.
• The content must also include subheadings, bullet lists, quotes, and even images.
• There are many readability tools available to automatically identify readability issues.
• Based on the suggestions from the readability tool, you can fix readability errors and improve your content further for SEO.

Select the best file format

• An important factor that impacts the ranking of a website is its speed.
• To ensure that the web pages of your website load quickly, the best SEO company in Mena that you have selected for website design and development would need to optimize the images for speed.
• To optimize the image for speed, the first step is to choose the best file format.
• When it comes to websites, there is a choice between PNG, JPEG, and WebP.
• WebP is the best file format for your website if high loading speeds are important.
• On the other hand, JPEG can be used for photos because it compresses better and loads faster.
• The PNG image file format is ideal when transparency is needed or precise replication of the source image is required.

Internal and external link strategies

• To improve the search engine rankings and visitor experience, it is important to have an internal and external linking strategy for your website.
• Whenever a new blog is publishing on your website, add internal links to a previously written related content will help visitors navigate your website.
• Also, internal linking helps search engines discover new content on your website.
• The best SEO company in Mena is one that does not forget to add links to relevant external content.
• Adding external links helps to rank your content and creates a signal that allows Google to understand the content on your website.

Write for humans first, followed by search engines

• The Google Algorithm is getting smarter day by day by using input from humans.
• Google as a search engine is thinking just the way humans do.
• It is imperative to focus on writing for humans first, followed by search engines.
• The content should be engaging and naturalistic, focusing on providing what the audience is really looking for.
• Keywords should not appear to be overstuffed but must naturally fit into the content.
• Keywords, if used correctly, have the potential to promote an already valuable and informative piece of content.

Focus on user experience (UX)

• If visitors find your website difficult to navigate, it will cause a lot of frustration.
• The attention span of visitors in the online world is very small.
• Are you aware that 88% of online buyers say that they won’t return to a website that has a bad UX?
• Error pages, dead links, and slow loading pages will have a negative impact on the minds of visitors to your website.
• To improve UX, the best SEO company in Mena that you have chosen must use short headings and create content that consists of easy-to-read small paragraphs, preferably with the use of bullets.
• Also, it is important to optimize the website for mobile devices.
• Improving the UX will help improve the rankings of your website and generate higher conversions.

With the SEO landscape constantly changing and evolving, you need to be aware of the latest SEO trends and best practices. Are you searching for the best SEO company in Mena? Qafie Consultancy is here to help you and work with you to follow the best SEO practices for your website. For more information about how to boost SEO rankings, get in touch with us today.